Santa Clarita Valley

Location: Newhall, CA


Assisted Living: $2,900 – $3,500 per month plus services
Memory Care: $3,400 – $4,200 per month plus services


This assisted living and memory care community was acquired out of foreclosure and had changed hands several times over the past ten years. The property was riddled with management problems, staff turnover, and very significant negative press that led to massive move-outs and a 70 percent vacancy rate. After two management companies failed to stabilize the property, Turnaround Solutions was hired by the owner to reposition the site through capital improvements, management, marketing, and a lease up of the assisted living units and a build out of a memory care wing. Turnaround oversaw a $2 million renovation and began the accelerated fill-up during this renovation. Occupancy grew from 40 percent in spring of 2009 to 92 percent by fall of 2010.


Turnaround Solutions directed the improvements, overhauled existing operations, hired and trained new staff, built out a memory care program and initiated an aggressive sales and marketing sprint to change the community’s perception and fill the 55 vacant units.

Over twelve months, monthly net move-in averages increased from 0.5 to 8 beds per month, both growing occupancy and increasing retention. Additionally, this effort increased the average revenue per bed by $500, from $2900 per month to $3400 per month, and reduced the expense ratio from over 100 percent to 70 percent. The total net operating income growth was just over $130,000 per month.

3333-9 Rue Royale

St. Charles, MO 63301

Turnaround Solutions for Senior Housing serves and employs individuals of all faiths, regardless of race, color, gender, sexual orientation, national origin, age or handicap, except as limited by state and federal law.